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This industry has a completely different impact on the minds of every age group. The challenges while designing and developing the web products for this particular domain have complexities that are completely different from the rest of the domains. Here while designing the blocks, the design lines are expected to be vibrant and the coding logic running on the front-end was supposed to be prompt with a minimum number of steps.
As per the data, the expectations from the clients in regards to entertainment and leisure have shown a J-curve growth. This is perhaps a space where the clientele has started taking interest as it plays a major role in rejuvenation and the happiness quotient. This is the reason that we have a lot of traffic coming in nowadays on platforms like BookMyShow. This inversion and conversion stats have showcased a convincing room for leisure-based engagements in this growing and destroying stressful lifestyle.
In comparison to the data we had 5 years ago, 74.9%* of people have started taking such platforms much more seriously. This number has outgrown the other mediums and reflects the growth potential it holds. Seeking this, it uncovers a space that if dealt with efficiently could lead to an independent vertical. This vertical can further be expected to propel growth, which further can create a canvas for implementing strategies for better customer acquisitions. To support our findings we have a case study, we worked upon.
We got multiple chances to work for different clients in this particular domain, however, we noticed a specific scenario from the Gulf region. The design sensibilities of the clientele in the Gulf region are exclusive and different from the rest of the world. The UI/UX team had a lot of responsibility while designing pages for this amusement park project. We help them in managing multiple microsites all under one domain name. With the customer-centric approach and digital promotions, we managed to increase sales by almost 18% and decreased the bounce rate by 22%, in the first quarter.
In such projects, only the front has not to be as per the taste of the people visiting the website but also the third-party integrations like card recharge system, CRM, Payment gateway, etc were supposed to be managed aptly. While working on such projects, because of its B2C market presence, not only the uptime was a concern but also the response time management was also a key aspect. We hosted it on AWS and that’s where our infra support team took the charge and showcased wonderful results.
For such projects, the technology solutions must be chosen wisely so that the content is light in size and prompt in responses. Also, the code files are robust, scalable, and super-secure.
For further discussions with our consultants on optimizing user interaction and implementing customer acquisition strategies, please email us at [email protected].