Why ignoring your web presence in Digital marketing threat?

Nowadays, any business searched by anyone is done via Google. This is a fact no one can afford to ignore. If incoming traffic other than your counter sales is important to you, your website is the first and foremost interface you as a business needs to have. If you don’t have one, it means in this Google era, you are likely to miss on a potential share of market acquisition which otherwise would have done wonders on the balance sheet of the business.

A leading female wear brand in the fiscal year 2014-15 ended up recording USD 22.6 million in the first year of sales, which YOY growth was boosted by 8 percent with just average expenditure on market penetration strategies, a company official disclosed on condition of anonymity. This not only gave the brand a space to capture and serve the customers sitting miles away from the next counter reach but also contributed to making the business an overnight success which later on contributed to making a cult in the female line of fashion. This gave the other brands on the shelf some serious market penetration and capturing goals.


A website designed in the right manner acts like your business face on the internet marketplace. Today, the majority of the targeted audience spends quality and productive time on social media platforms. These platforms give the space to promote your website which going further connects the potential customer with the website. These interactions have made search engines a wonderful machine for lead generation. If the user gets s a piece of relevant information on the website itself and he or she ends up calling you, you are likely to close the business which has an 80%* high rate of closure in comparison to the service provider who is expecting the customer to have a face to face confabulation after standing on the other side of the counter.


If you are selling a product, a website taking your product list with attractive visuals directly to the customer can do wonders without the brick-and-mortar model. This is the reason we have third-party service providers like PayPal,, Delhivery, Ship rocket, Freshworks, Zoho, etc. becoming successful unicorns in the recorded time. The usage of these tools and platforms has converted potential traffic into profitable businesses. It shows well how one can hit the markets, focus on the products and make profits.


It is natural to have a question that how can one be sure that the conversions are only because of the website? The answer to this is that we have analytics codes available that after integration can sort such matters. Analytics codes are the system-generated codes that are placed with the website in such a manner that whenever we have incoming traffic, it explains well the relevant information like geographic locations of the traffic, age groups, and screens and in some cases, it goes a step ahead displaying other important factors like interests, demographic locations, etc. as well. It’s all about how technologically strong the service vendor you choose to work for your business is and how they utilize their expertise in making your business, an overall success.


Apart from these, many other third-party tools can work and contribute to making a business a successful venture. Some of those to mention here are:


 Chat plugins

There are multiple options in chat plugins available in the market. These plugins up to some extent, interact with the customer, which going further connects the business owners directly with the lead. The immediate attention given to a lead can help the business owners in converting the lead into a profitable business. Some examples of chat plugins are: Freshworks, Zoho,, etc.


Analytics Codes

As stated above, we can track incoming traffic through different mediums. Some of the leading analytics code providers are Google, Adobe, Toombla, Hotjar, etc. The business owners can pick one based on their needs, budgets, functionalities, etc.


Payment Gateways

After a few industry giants made life easy, now every business can use technology to accept commercial transactions for the services offered to the clients. To name a few we have PayPal,, RazorPay, etc. making lives simple for business owners, majorly for those seeking products through e-commerce platforms.


SMS Gateways

Once an experience is in process, there are updates for the shoppers which must be shared with the clients in the process. There are tools available on the internet marketplace like an SMS gateway, and PUSH notifications. These tools have APIs that after integration push the important information within a speculated timeframe toward the user. There are many service providers in the market serving these requirements, to name a few: Airtel, VodafoneIdea, Twilio, etc.


We have covered a few areas which hold the potential to unlock the world of opportunities for small to mid-size businesses. Before going ahead, make sure you have a trusted service partner, irrespective of commercials, one who can understand and align energies towards the growth of your business. Once these constraints are in the right direction, the majority of the blocks automatically align with the growth strategies of any business.


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